Privacy Policy

At ILLUMINATED ESCAPES INC. (“Illuminated Escapes Inc”, “we”, “us” or “our”) we take your privacy and the security of your information very seriously. This Privacy Policy sets out the manner in which Illuminated Escapes Inc collects, uses, discloses and otherwise manages the personal information of our customers. This Privacy Policy applies to the privacy practices at our Illuminated Escapes Inc. rental locations (“Locations”), on our website located at

By submitting to us your Personal Information, using our website, contacting us, making a purchase from us, or using any of our services, you accept this Privacy Policy and consent to its terms and as otherwise described to you at the time of collection of your Personal Information. If you do not agree with the terms of this Privacy Policy, please do not use the website or otherwise provide your Personal Information to us.

What Information Do We Collect And How Do We Collect It?

We may collect personal information when you:

  • Purchase or return merchandise on our website or in one of our Stores;
  • Create an account on our website;
  • Sign-up to receive promotional e-mails or other communications from us;
  • Use the “Subscribe to Us” or other similar features on our website;
  • Participate in our contests, sweepstakes, promotions, fundraisers or events;
  • Apply for employment; or
  • Contact us with a comment, question or complaint.

Rental Purchases & Returns

When you make a purchase on the website or at our Rental Locations, we and/or our 3rd party booking calendar provider, Xola, will collect personal information such as your name, e-mail address, mailing/shipping and billing address, bodyweight, birthday and telephone number as well as your payment information. We use this information to service your reservation. When you purchase a gift card from us, we also collect the recipient’s name and email or mailing address so that we can send the gift card to the recipient directly on your behalf.

E-Mail Communications

From time to time, we may send you an e-mail or other communications about rental services, promotions or events that may be of interest to you with your consent or implied consent. You can opt-out of receiving these promotional e-mails by following the unsubscribe instructions in any of our e-mails or by contacting us via the contact information provided at the end of this Privacy Policy.

Promotions and Events

When you enter a contest or sweepstakes, or participate in a promotion, fundraiser or event, we may collect personal information such as your name, address, phone number, e-mail address, bodyweight, birthday, payment information and other information you provide. We use this information to administer your participation in the contest, sweepstakes, promotion, fundraiser or event. If a contest, sweepstakes, promotion, fundraiser or event is jointly sponsored by us and other sponsors or is hosted in support of another organization, your personal information may be shared with such other sponsors or organizations, as specified at the time of collection of your personal information. We have no control over the manner in which these sponsors or organizations treat your personal information, and recommend you review their respective privacy notices or statements.


In connection with a job application or related inquiry, you may provide us with certain personal information about yourself (such as that contained in a resume, cover letter, or similar employment-related materials). We use this information for the purpose of processing and responding to your application for employment.

Customer Service

If you contact us with a comment, question or complaint, you may be asked for information that identifies you (such as your name, address and a phone number) along with additional information we need to help us promptly answer your question or respond to your comment, question or complaint. We may retain this information to assist you in the future and to improve our customer service, rental service offerings, and events and promotions.

Social Media

When you interact with us on social media, such as by tagging us and/or our products or permitting us to follow your social media profile, we may collect information about your social media profile, such as your name, user name, email address, profile picture, and gender. We may use such information to personalize your experience on our website and on the third-party social networking platforms, and to provide you with other rental services you may request.

How Do We Use Your Information?

In general, we use the information that we collect about you or that you provide to us, including any personal information:

  • To present our website and its contents to you.
  • To provide you with information, products, or services that you request from us.
  • To fulfill the purposes for which you provided the information or that were described when it was collected, or any other purpose for which you provide it.
  • To provide you with notices about your account or purchases.
  • To notify you about changes to our website or any products or services we offer or provide through it.
  • To improve our website, products or services, marketing, or customer relationships and experiences.
  • To measure or understand the effectiveness of the advertising we serve to you and others.
  • To send advertising or marketing communications about products, services, offers, promotions, rewards, and events offered by us, and provide news and information that we believe may be of interest to you.

To Whom Do We Disclose Information?

We may transfer personal information that we collect or that you provide as described in this Privacy Policy to contractors, service providers, and other third parties we use to support our business (such as third-party booking calendars, analytics and search engine providers that assist us with website improvement and optimization). We may process, store, and transfer your personal information in and to a foreign country, with different privacy laws that may or may not be as comprehensive as Canadian law. In these circumstances, the governments, courts, law enforcement, or regulatory agencies of that country may be able to obtain access to your personal information through the laws of the foreign country.

Specifically, we may disclose personal information that we collect or you provide under the following circumstances:

Affiliates and Service Providers:

We may transfer (or otherwise make available) your personal information to our affiliates and other third parties who provide services on our behalf. For example, we may use service providers to authorize and process payments, host our website, operate certain of its features, serve advertisements on our website, send e-mail or other communications, run our contests, promotions, fundraisers or events, conduct customer research, and manage and analyze data and our advertising effectiveness. Additionally, please note that our website utilizes a third-party booking calendar to facilitate reservations and scheduling. Any personal information provided during the booking process may be shared with the third-party booking calendar provider to enable the reservation process. We and our service providers may also use your personal information for fraud detection and prevention purposes. Any access to your personal information by our affiliates or service providers will be limited to that necessary for them to perform their designated functions, including the operation of the booking calendar, and we do not authorize them to use or disclose your personal information for their own marketing purposes.

Legal Disclosures:

Illuminated Escapes Inc, along with our affiliates and service providers, may disclose your personal information in response to a legally valid inquiry, search warrant, or order, or to an investigative body in the event of a breach of agreement or contravention of the law, or as required by applicable Canadian law. Additionally, personal information may be disclosed if necessary, for the establishment, exercise, or defense of legal claims, or as otherwise permitted by applicable law.

What Websites Do We Link To?

Our website may host links to other sites, which are not governed by this Privacy Policy. For example, our website may provide links to the websites of industry partners or suppliers. Please be aware that this Privacy Policy does not govern the privacy practices of other websites and we are not responsible for the privacy practices, content, or policies of those other sites. When you click on such links, you will be connected to the respective website of the organization you selected. The privacy policy of the respective website will apply to any information you submit through that website. We encourage you to review the privacy policy of any organization before disclosing any personal information on a website.

How Do We Protect Your Personal Information?

We maintain technical, physical, and administrative security safeguards to protect your personal information against unauthorized access, disclosure, use, and modification, loss, or theft. The only employees who are granted access to your personal information are those with a business ‘need-to-know’ or whose duties reasonably require such information.

How Can You Access Or Correct Your Personal Information?

You have the right to access, update, and correct inaccuracies in your personal information in our custody and control, subject to certain exceptions prescribed by law. You may request access, updating, and corrections of inaccuracies in your personal information we have in our custody or control by emailing or writing to us at the contact information set out below. We may request certain personal information for the purposes of verifying the identity of the individual seeking access to their personal information records.

Privacy Policy Updates

This Privacy Policy may be updated periodically to reflect changes to our personal information practices. The revised Privacy Policy will be posted on our website. We strongly encourage you to refer to this Privacy Policy often for the latest information about our personal information practices.

Contact Us

To contact us regarding any questions, comments, or complaints, to obtain information about the way in which we or our service providers treat your personal information, or to request access to your personal information, you may contact us by email or mail at the following address: